Should you build a site for one of your products?

Scott R. Kline’s Headshot Day “product” was a huge success. He set up a day for shooting, rented a studio, and you could sign up for your session. Flat fee, straightforward deliverables, on schedule, done, thank you very much.

So when do you just build a page on your site and when do you build an entire site? Yeah, good question. For this, he wanted something standalone. It works, it’s simple, it’s to the point, it has one message: need a headshot? Sign up, get it done.